Mission Statement

A GOOD DESIGN WILL MAKE
A
BOLD FACED LIE
SEEM LIKE…

***a beautiful truth***

so imagine… what we can achieve with only facts at our disposal…

 

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DISCLAIMER

The truth is a beautiful thing all by itself, but it can absolutely dazzle when presented well.

Schematic Truths

We all like the truth to be simple, and we want it to be easy to understand, but in reality
truth is a complex multi headed beast.

Schematics help us digest complex information, by presenting facts using symbolic language.

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The Chart

Charts are very useful squiggly or blocky drawings if you want to digest a lot of quantitative information quickly. Alternatively… they are fun as well.

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Brand identity

Brand Identity is not about slapping a logo on your product or page, and it’s not about choosing the right colour to stand out in a rainbow of colours.

Brand Identity defines who and what you are.

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